How To Edit Photos for Ecommerce? For Maximum Sales

What’s the first thing an online shopper notices after visiting an e-commerce platform? Before a customer checks the price, they look at the image.

If the product looks worthy, then he checks the price and reads reviews. Without professional product photos, they’ll move to other sellers.

So, you have to pay serious attention to improving product photos. To do that, you have to edit your product photos. How to edit photos for e-commerce to get maximum sales?

There are some important post-processing steps that you must follow. eCommerce Photo Editing will bring notable positive changes.

Why is eCommerce Photo Editing Important?

You could have a better product than your competitors. But if your photos don’t show it clearly, your customers won’t click “buy”. You can show it through good editing. It will build trust, increase conversions, and reduce returns. You should try to keep your brand looking consistent.

Amazon, eBay, Shopify, Etsy, and other e-commerce platforms have different photo requirements. To meet those requirements, you have to follow the steps on how to edit photos for e-commerce. Professional photo editors change some key elements to enhance product photos.

5 Key Elements To Edit Photos For eCommerce

Background

You have to keep it clean and distraction-free. A white background is standard on most marketplaces. You can also pick some colored backgrounds for optional photos.

Besides, you can choose any custom background on your own website. You don’t need to change the background while capturing photos. Get the service from eCommerce Photo Editing Service.

Lighting

After background, lighting is the most important thing to consider. Products feel real when you upload natural-looking photos. That is never possible with automatic adjustment. You should adjust the lighting so the product doesn’t look fake. You can capture the image in sunlight to keep the tone natural.

Color Adjustment

Your customer expects the product to look like the image. Avoid filters that distort true color. Sometimes the raw photos don’t represent the actual color of the product. In that case, you should use Adobe Photoshop and Adobe Lightroom for color adjustment. Always maintain the actual product color.

Cropping

Keep the product centered and leave enough space around it. Cropping is needed for that. You have to make sure it fills the frame without getting cut off. As you are going to upload the photo to an eCommerce website, you have to maintain the recommended image dimensions.

File Size

Raw images are larger in size. It slows your site down. You must optimize your image without sacrificing quality. You can use the JPEG and PNG formats. If you want to keep the background transparent, you must save the image as PNG. Otherwise, the background will be converted to white.

How To Edit Photos for eCommerce to Increase Sales

1. Start with a High-Quality Image.
2. Remove the Background.
3. Color Correction.
4. Retouch Imperfections.
5. Add Shadows or Reflections.
6. Resize and Optimize for Web.

Start with a High-Quality Image

A bad photo can’t be “fixed” with editing. You should start with a high-quality image. To keep the image quality high, you can use a good camera with proper lighting. Natural light is the best option for product photography.

Remove the Background

Background removal is a mandatory step to edit photos for eCommerce. Don’t remove the background using AI. Otherwise, the background removal won’t look accurate.

There will be a loss of details and resolution. You should use Photoshop’s Pen Tool to remove the background by following the Clipping Path techniques.

Color Correction

Don’t upload your product photos online without color correction. Your photo should look bright. Also, you have to do it perfectly so that it doesn’t look washed out.

Adjust shadows and highlights until your product looks balanced. Open your product photos in Photoshop and use the Brightness, Levels, and selective color option for color correction.

Retouch Imperfections

Retouching is needed to remove dust, wrinkles, and unnecessary spots. Make sure that the product photos carry originality.

If it has texture or small flaws, you should not erase them with retouching. So, you have to retouch the image without losing details. It’s recommended to get it done by expert retouchers.

Add Shadows or Reflections

Natural-looking shadows add more depth to the product. You can use this technique to edit photos for eCommerce. Also, you can include reflections in the product to make it premium-looking.

Shoes, bottles, jewelry, ornaments, perfume, and beauty products look exclusive when you add shadows or reflections to them.

Resize and Optimize for Web

This is the final step on how to edit photos for eCommerce. You should make sure your photo looks good on all devices.

You should maintain a 2000*2000px dimension. Try to keep the file size under 500KB. Adobe Photoshop is the industry standard for editing and resizing.

4 Common eCommerce Photo Editing Errors

• Using automated filters for eCommerce products. That damages originality.
• Inconsistent photo sizes and styles. It takes away the trustworthiness.
• Ignoring specific guidelines set by Amazon, eBay, Etsy, and other eCommerce platforms.
• Not capturing the product from different dimensions.

Sum Up

Professional eCommerce photo editing doesn’t mean to make the product different. It’s about showing the product without any flaws and keeping the original vibe.

That’s how to edit photos for eCommerce. Maintaining that quality is not easy if you don’t have top-notch editing skills.

Don’t get worried. eCommerce Photo Editing UK will help you with that. You can get any type of editing assistance from us. No restriction on the minimum image quantity.

We will offer you the best editing service for both small and large orders. Let’s get started with a free trial.

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